Making cold brew is a simple process--add cold water to some coffee grounds, let it sit for a while and filter it--so I was skeptical about paying for a product to make it easier. I was not crafty enough to set up my own system, though, and I love the smooth coffee cold brew produces so I decided to try this one out. It's a simple product, but works really well and gets a lot of small details right, such as:- The carafe is at a height that when you pull it out it automatically shuts the opening that lets the cold brew pour down. Such a simple little thing, but it made it feel like this was a well thought out product.- There are instructions for how to disassemble the system and put it together so it takes up less space in the cabinet.- I don't like any grit in my coffee so I use paper filters. They could have used the razor blade approach and charged a lot for the filters, but instead they sell them for a few bucks for a multi-year supply at the rate I use the coffee maker. (The cold brew maker comes with several paper filters to get you started as well.) OXO Good Grips Cold Brew Coffee Maker Replacement Paper Filters, Brown, 50 Per BoxWhen I hear "cold brew" I always think of ice coffee, since it's got "cold" in the name. After reading through the instructions, though, I realized you could add hot water to the cold brew concentrate for a smooth cup of coffee as well. I am a fan of homemade pourover coffee for my hot coffee, but the cold brew seems to produce a cup of coffee that tastes almost as good to me, even with good beans (I've mostly used Blue Bottle so far). Pourover coffee can be a time-consuming experience, and though it's generally worth it I've become swayed by the convenience of spending a little bit up time up front for about two-weeks of convenient but delicious coffee.Although I like the carafe for getting the water and collecting the cold brew at the end, I didn't feel comfortable storing the cold brew concentrate in the fridge with it because the glass is pretty thin. I ended up buying the Bormioli Rocco Frigoverre Jug with Hermetic Lid, 17-Ounce to hold the concentrate in the fridge instead, and it works really well.When choosing which cold brew maker to buy, I was comparing this product to the Toddy, which is the cold brew maker I'd heard of for years. After reading through many Amazon reviews, it seemed like both would work fine. Since I've liked OXO products I've purchased in the past, I went with this one and was not disappointed.