There's a more popular brand of mini waffle irons and by most accounts, it's a good product. Call me old (school) -- and maybe unreasonable -- but I'm swayed by long-term success more than what's hot today. Proctor Silex is a brand that has been around since my childhood (which means that it is old (school), too). I figured that, if they have survived that long, they must be doing something right, so I rolled the figurative dice and bought this one. I was not disappointed.I bought this primarily to get in on the chaffle (low-carb waffles with cheese as a primary ingredient) craze. (What was that about old school? Okay...) This makes those --and traditional waffles -- extraordinarily well. Like my old-school large (GE) waffle iron, it takes a couple of minutes or so to warm up. I put the waffle/chaffle batter in, gently lower the lid, and watch the steam. After a minute or so, the steam will increase greatly in the cooking process. When it begins to subside, you know that it's nearly done. I let it cook a little longer (until the steaming almost stops) for a nicely browned finish if I am going to eat right away. Otherwise, I will remove the waffle sooner (while it is still a light golden color) and cool it on a cake rack for freezing. Those toast up beautifully, later. Color (i.e., cooking) is uniform across the waffles. Unlike my 40+ year-old big waffle iron, the top and bottom of the finished product are also uniformly browned. Since you put the batter on the bottom, you should expect the bottom to brown a little more than the too, but this iron seems to compensate; top snd bottom seem to finish evenly. This tickled me.Cleanup is a breeze. There's enough oil in the batters I've used that there's been no need to oil the iron. (Chaffle cheese and egg contain fat. Waffle batter contains oil and egg.). Between the oil content and the non-stick surface of the iron, (w/ch)affles release easily when done. Cleanup amounts to a wipedown with a half paper towel, which contributes to the compost bin.I'm tempted to say more, but there's not much more to say. It's a simple device that simply works -- beautifully. Highly recommended.