Bought because I saw a video on YouTube. Had bought the Dymo and it basically died after a few uses. This one, somehow, is more simple and just seems the work. I had bought extra tape for the Dymo and this one takes it perfect. I even like the typeface more. My only...only...negative, so far at least, is that I cannot buy the other wheel as a standalone item. Not rating down for it— just saying, if you're buying, go ahead and get the one with the two wheels and more options.Does what it is suppose tooBought to replace a Dymo unit that failed. This one is much smaller but seems to work fineI wouldn't give this to a kid who wanted to put his name on every single thing he/she owned, but for occasional use it seems fine.Product worked great once I figured out how to load the tape properly. Note: It's important to feed/load the tape into the gear gap. I only figured out how to to this after looking up a YouTube video. The instructions provided were not clear about this very crucial step. I found it worked best when I firmly held the lever down for about 5 seconds give or take.It doesn't do a very good job embossing the tape. It makes readable labels, but the tape is very prone to discoloring from light flexing and the machine doesn't evenly emboss every time. Looks sloppy, not like the old Dynamo my mom had back when these things were normal, sold in regular stores too.I expect better from a Korean product.It is cheaply made...and cheaply priced. Had a heck of a time putting it together. The available numbers for printing are missing the "0" and "1". I bought another one (different brand) the next day.It will make a label, but it will not cut the label and allow you to keep feeding the tape for the next label. You must space the tape out and cut it by hand because the tape gets fouled up in the mechanism if you use the cutter. If you make a short label for say, deck, it will bow up and you will have to keep pushing it down to stick to your light plate.This is good to use product, but I'm unable to find lower case disk for it.amazing product. makes work easier. time saverVery compact but does what it's meant for.it is a little hard to get used to but it is very reliable